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IDSS Training-2



1) Your prospects know that anything they say can and will be used against them in the final negotiation.

2) Your prospects probably don't know the truth, the whole truth, about their issues and the ramifications of not addressing them.

3) BONUS: Some of your prospects are ashamed of their issues, so they hold back or outright lie to save their pride.

If you want to only go on appointments with qualified prospects who want to pay you top dollar for what you're selling, please read on...


"Our retainers have increased from between $175k-$200k per month to $250,000 per month within 90 days thanks to your training.”

Zach Smith
President, Funded Today

Professional selling is easy, just like golf is easy.

To play golf well, just strike the ball squarely with a downward, accelerating blow.

There you go. See you on the PGA tour.

You don't need lessons.

You don't need to record yourself.

You don't need swing aids or other tools.

Just hit the ball with a square club face as you make a downward swing that accelerates through impact.

"But Wes, if it's that simple, why is golf a $70-$80 billion industry?"

Ahhh...great question that has a two-part answer:

1) It's hard to read the label from inside the bottle.


What I mean by that is, when you're doing the thing, you can't see yourself doing the thing, and you rarely do the thing as well as you think you're doing the thing, but you think you know what you're doing, so you don't ask for or accept feedback or help.

2) "We do not rise to the level of our expectations; we fall to the level of our training." (A Greek poet soldier by the name of Archilochus penned that almost 2,700 years ago.)

Since you know you have not trained as much as you needed to, what you tell yourself as you prepare to do the thing, i.e., your internal dialogue, is much more negative than positive, which takes a heck of a lot of effort to overcome.

This is NORMAL!

You are not alone!

You know who else knew what to do?

Paul, formerly known as Saul. You might have read some of his writings, such as...

I do not understand my own behaviour; I do not act as I mean to, but I do things that I hate. While I am acting as I do not want to, I still acknowledge the Law as good, so it is not myself acting, but the sin which lives in me. And really, I know of nothing good living in me -- in my natural self, that is -- for though the will to do what is good is in me, the power to do it is not: the good thing I want to do, I never do; the evil thing which I do not want -- that is what I do. But every time I do what I do not want to, then it is not myself acting, but the sin that lives in me. So I find this rule: that for me, where I want to do nothing but good, evil is close at my side.
Romans 7:15-21
Paul was a human, just like you and me, but he lived and wrote what Matthew described when he wrote, "The spirit is willing, but the flesh is weak.
Matthew 26:41

Jesus understood this, which is why we read in Mark,

Then he summoned the Twelve and began to send them out in pairs,..." Mark 6:7

I give you these quotes not to preach but to illustrate human nature.

We are fickle creatures who are stronger, more powerful together.

I continue to learn via coaching, masterminds, and over 600 episodes of The Sales Podcast.

As I learn, I share the wisdom I garner from these experts with you in this group.

The training you receive here is based on the methods, tactics, and strategies I've been using since 1997 and teaching since 2006.

If you're reading this, then this program is right for you.

How do I know?

Who, exactly, do I think you are?

  • A professional salesperson, sales manager, business owner, or entrepreneur.

  • You want—or need—to sell more, faster, at higher margins, with less stress, and more predictably.

  • You don't want to hustle your face off or grind for every dollar you make.

  • You want a system that has been proven...

        • Over multiple boom and bust economies

        • Across the nation and even the world

        • In many industries, such as high-tech, financial services, manufacturing, and government

        • In-person, remote, and hybrid

        • At trade shows, webinars, or door-to-door

        • In complex, strategic sales or fast-moving, tactical sales

  • You also don't want to be forced to...

        • Memorize cheesy, gimmicky, high-pressure scripts or lines

        • Implement expensive, complex software suites

        • Keep enrolling in more expensive groups as an upsell to "get the real secrets"

  • You just want to learn from and network with good people and professionals who are motivated, generous, and willing to share what is working and not working day in and day out without any hidden agendas or expectations.

  • In other words, you want to just calm your inner dialogue...own your space...as the expert in your niche...so you can speak softly and carry a big brain...as you calm the inner dialogue of your prospects...and get to the truth.

You get all of that and more in this program/group/community.

You Get All of These Sales, Marketing, & Growth Tools, Resources, & Programs

Make Every Sale
12 Weeks To Peak Logo
CRM Sushi Orange Octopus Logo
The Sales Podcast bw logo

Use My 26+ Years To Save You Decades

In 1997 I left the Air Force to become a commissioned salesperson.

In late 2006 I started training people on what I knew.

The picture on the right is from the first one-day live workshop I did in July of 2007 here in SoCal.

Since then, I've helped thousands of professionals in at least 28 countries sell more, faster, at higher margins, with less stress, and more predictably, and I can help you do the same.

2007 July Jumpstart sales graduates

Choose all that apply...


You're making good money, but working too hard for it, and not making as much as you could if you had proven systems, processes, and coaching to take your sales game to the next level.

Executive/Sales Leader

Maybe you got thrown into your current role. Maybe you aspired to be where you are, but now you're thinking, "WTH? There has to be a better way." You're right. There is. Help is on the way.


You're good at what you do—probably the best in your field, if not the world—but you're not getting paid what you're worth, despite the endless demand for someone with your skills.


You have your arms around something...but you're not sure if you're leading it, or it's dragging you down, and you need an experienced mentor.

Quarterly Payments

Get full access to the training, community, and live weekly calls.

  • The IDSS Training Program video series
  • Live weekly interactive group video calls that I lead
  • Signed copy of "The Sales Whisperer® Way" book
  • Private community for daily growth

$1200/ quarter


One-Time Annual

Save big when you pay in full.

  • Everything in the quarterly membership
  • One private 25-min call per quarter with me
  • Two "emergency" calls during the year

$4000/ year


Order with confidence because there is no hidden upsell!

This is not some cheap loss leader meant to lure you in and then manipulate you into buying more and more with one-time offers, fake scarcity, and countdown timers.

You and I will work together live every week on the group calls and daily in the group if you choose to participate like that.

So let's roll!


Frequently Asked & Should Ask Question

[fa icon="plus-square"] Are there refunds?
Yes, but you must put forth a little effort. If you attend at least live two calls per month (out of four) and ask just one question in our online community per month, and you can't point to at least a dozen deals you closed or closed at a higher price or closed more quickly because of my help in the program, I'll give you a full refund at the end of the year.
[fa icon="plus-square"] What is the on-demand content?
The Make Every Sale Program is a 41-video set + workbook you get immediate access to so you can listen while you drive or take notes at home before a big call, etc. You can ask questions in the community and on our live weekly calls, and I'll help you personalize the resources to make them your own so you can make every sale.
[fa icon="plus-square"] Is there a money-back guarantee?
Yes, but you must put forth a little effort. If you attend at least live two calls per month (out of four) and ask just one question in our online community per month, and you can't point to at least a dozen deals you closed or closed at a higher price or closed more quickly because of my help in the program, I'll give you a full refund at the end of the year.
[fa icon="plus-square"] What's up with the live calls?
Every week we hop on a live, interactive video call for an hour to share what's working, what isn't, take your questions, and help you get the most out of the resources I've given you to make every sale.
[fa icon="plus-square"] Will this work in my industry?
Yes. "But you don't know me or my..." Stop. Right. There. I know you're a human, and you're selling to humans, so I can help you in this program. I've sold financial services as a licensed stock broker with my insurance license. I've sold mobile homes. I've sold 7-figures in tech services to Google at their HQ in Mountain View, CA. I've sold $635,000 in training to Dell. I've sold SaaS from home since 2008, which was way before this whole WFH thing was a thing. I've trained photographers, realtors, mortgage brokers, laser eye surgeons, video producers, transcriptionists, web designers, B2B, B2G, dryer vent cleaners, and probably 1,000 other "unique" niches, and they've all grown as a result. You will, too, if you show up, plug in, apply what you learn, ask questions, and take massive action.
[fa icon="plus-square"] Is this some mega group and I'm just a number?
Do you want part of the truth? Part of me wants to have tens of thousands of members and I fly private everywhere and make so much money from this that I never even know who comes and goes. Do you want to know the other part of the truth? I've made a lot of money selling SaaS and doing private consulting for thriving businesses, so I've never really promoted this program, so it's still small. I'm starting to promote it now at the end of 2022 because I love teaching/training and I am great at helping people in the moment, so I love the live calls and answering questions in the group to help you win. So the earlier you join, the more semi-private help you'll get from me. Private clients pay at least $3,500/mo for 90 days then go to an annual contract just to have a few calls with me each month, so you pay less in a year than they pay in a month and it's the same me answering the same questions, albeit, in a group setting vs. private.
[fa icon="plus-square"] Why is the sky blue?
It's called Rayleigh scattering. (Trust me on this...and everything else I write here...but on this topic, I was a meteorologist in the Air Force, so you can take this answer to the bank...along with every other answer I give you...but I'm becoming redundant. Just join me, and let's start selling together.)

Let's Get This Party Started


This was my first one-day sales training event back in July 2007, in Temecula, CA, and I've never stopped. Join the IDSS Training and get the help you need to surpass all of your goals.